With its New England charm and French flair, Sherbrooke, the heart of Quebec’s Eastern Townships, is the perfect hub for your FIT and group client visits when visiting the region. One of the province’s most popular tourist destinations, the “Heart” (as we locals call it) abounds with wide open green spaces in the Coaticook Valley, lakes and mountains in the Memphrémagog region, all topped off with the naturally urban charm of Sherbrooke.

Come explore outdoor urban art galleries (both murals and garden sculptures) or explore lavender fields in bloom. Enjoy gourmet outings on a tourist train or a cruise boat. Visit one of Canada’s most beautiful religious sites. And in the fall? The Townships boasts some of the brightest maple colours in the world! All the while you can savour creative cuisine inspired by regional producers matched with locally crafted wines and beers. And your overnight stay will be safe and comfortable in one of our clean hotels and B&Bs.

New England’s gateway to Quebec, Sherbrooke and the Heart of the Townships is easily accessible, located 1.5 hours from Montreal, 2.5 hours from Quebec City, 3.5 hours from Ottawa, 4 hours from Boston and 7 hours from Toronto and New York.