Conseil d'administration


Rémi Demers

Native of Sherbrooke, Rémi Demers has a BA in Psychology from the Université de Sherbrooke, where he also completed a certificate in administration. Mr. Demers is the General Director of Sercovie and municipal councillor for the Marie-Rivier district for the Fleurimont borough.

Member of the Board of Directors for the Corporation de Développement Économique et Communautaire de Sherbrooke since 2009;
President of the Board of Directors for the Corporation de Gestion CHARMES (2009-2010);
Administrator with several boards of directors, including Sherbrooke, Cité des Rivières, United Way Estrie, CLSC Gaston-Lessard, Corporation d’approvisionnement en santé et services sociaux.


Sylvie-Luce Bergeron

Sylvie-Luce Bergeron has completed advanced studies in Arts and Literature at the Université de Sherbrooke. Mrs. Bergeron teaches at the Sherbrooke CEGEP and is also a sessional professor at the Université de Sherbrooke. This native of Sherbrooke, who is passionate about arts and culture, has worked with many different organisations.

President of the Conseil de la culture de l’Estrie and president of the “Communications” commission;
Member of the Foundation and Management board for the Antenne Estrie de Culture du Coeur;
Administrator and director of communications with the radio communautaire de l’Estrie;
Over the years, she has been director of the Salon du livre (13 years) and was president of the Association des auteurs des Cantons-de-l’Est.

Claude Morin (2nd VP)

Claude Morin has worked in the aviation sector with Air Canada and has sat as a member of major organisations such as Tourisme Montréal and Destination Canada before joining Destination Sherbrooke’s board of directors. He is also a member of the board of directors for the Corporation de développement de l’aéroport de Sherbrooke.


Serge Paquin

Serge Paquin has a law degree from the Université de Sherbrooke. Mr. Paquin is municipal councillor for the Centre-Sud district in the Jacques-Cartier borough. He is president of the executive committee for the City of Sherbrooke and president of the Jacques Cartier borough.

Member of the Audit Committee;
Member of the Public Security Committee;
Member of the Municipal Committee on Parking;
Member of the Municipal Taxation Commission with the UMQ;
Member of Commerce Sherbrooke.



Laval Chartré

Laval Chartré has always been actively involved in the tourism industry sector. Today retired, Mr. Chartré is involved in a variety of organisations, including the Comité des événements Memphrémagog, Nez Rouge, Festival western de Saint-Tite and the Carnaval de Sherbrooke.

Eastern Townships representative on the board of directors for Festivals et événement Québec (FEQ);
Member of the board of directors for the Rendez-vous d’Howard.


Sylvain Beauséjour

A Sherbrooke native since August 1980, he received a diploma from the Université de Sherbrooke in April of 1983. After his studies, he started work in the financial field and has been there ever since. In 1996 he founded a financial services company, Croissance Capital Inc., which he has managed since. In 2001, he and his spouse acquired a century-old rundown property in the Old North Ward and devote time and money to transforming it into what is today one of the most famous B&Bs in Quebec after having won three consecutive Quebec Grand Prix du Tourisme awards.

Danielle Berthold

Danielle Berthold has lived in the Desranleau district since a child and has worked in the communications and media field for almost 40 years. She is well known for her work for several different media outlets (radio, TV, newspapers) at the local and regional level. She has worked as a journalist, host and writer.

Nadia Choubane

An Algerian-born Sherbrooke resident, Nadia Choubane has lived in Sherbrooke since the 1990s. When she lived in Algeria, Mrs. Choubane completed an MA in French teaching and was a high school teacher. In 1995, she registered at the Université de Sherbrooke and completed a BA in economics and administration. Since 2007, she has worked as the United Way Estrie campaign manager.

Member of the board of directors and then president of the Fédération des communautés culturelles de l’Estrie;
Member of several sub-committees with the City of Sherbrooke;
Member of the organising committee for the Festival des traditions du monde;
Administrator for Sherbrooke, Cité des rivières (2008-2010) and Destination Sherbrooke since 2011.

Marco Corbin

Marco Corbin is the manager and cellar master at the Halte des Pèlerins, an urban vineyard located just a few minutes from downtown Sherbrooke. Born from an abandoned plot and hard work, the Halte des Pèlerins today offers a panoply of products and services that are the pride of this self-taught winemaker. He is involved in several committees associated with the agro-tourism sector and the promotion of regional wine products, including the Estrie Wine Route.

Diane Delisle

Municipal councillor in Deauville from 1997-2001 then municipal councillor for the City of Sherbrooke, Diane Delisle has sat as a member of the executive committee and was president of the culture committee. During her current mandate, Mrs. Delisle has been president of the Comité de développement social communautaire and Sherbrooke, ville amie des ainés committee. She is also a member of the Comité consultatif d’urbanisme as well as several sub-committees in addition to acting as president of the Rock Forest – Saint-Élie – Deauville borough council.

Alexandre Hurtubise

Following the acquisition of the famous Maison du Cinéma by the Hurtubise family five years ago, Alexandre took over the role of assistant manager and works each day to offer the best cinema experience to the Sherbrooke population through programming, client services and ensuring a warm atmosphere. Outside the cinema, Alexandre is involved with the Association des gens d’affaires du centre-ville de Sherbrooke as treasurer, and works on many different projects, either to develop the business community in the downtown core or the Sherbrooke region in general.

Patricia Macaulay

Patricia MacAulay is deeply involved in the sports community, both at a professional and volunteer level. This client services specialist has been involved in the Club d’athlétisme de Sherbrooke, is a member of the Fédération québécoise d’athlétisme, has acted as director for a competition information centre during the Canada Games and is a member of the Canada Games Legacy Fund committee. Her professional experience has led her from Follett of Canada, to Excellence sportive, Le Coureur, as well as to taking over as the interim general manager for Athlétisme Sherbrooke.

Nicolas Taillefer

Nicolas Taillefer is well-known in the world of major sporting events, specifically XTrail, XmanRace and the Sherbrooke Half-Marathon. His experience in event planning and sports tourism twined with this varied professional experience in the field of pharmaceuticals (national and international conventions and conferences) allows him to examine tourism problems from both the inside and outside.